RA O-I and RA I-O
RA enables value creation through the synchronisation of agility O-I and I-O
Outside-In (O-I) -- is the lens from a STRATEGIC Perspective. This provides clarity of the requsite strategy, mission and purpose. DOING THE RIGHT THINGS.
RA Leaders understand the agility required (RA) in the external environment as an interdependent, ever changing system, and user this to shape the organisation.
This O-I perspective is measured by the Agility currently experienced by each stakeholder and the agility required in the future by = customers, stakeholders, strategic alliance partners, suppliers, owners, regulators, etc.
All of these external stakeholder perspectives relate to each other as a single interdependent SYSTEM.
Measuring the quality of the interdependence between these external agents is crucial. It is MISSION CRITICAL. Only those who can SEE these interdependencies are able to apply this O-I perspective in the way the organisation operates I-O. Inside-Out (I-O) agility is the lens that shapes the ORGANISATIONAL Perspective. DOING THINGS RIGHT.
I-O requsite agility is the synchronisation of all internal functions that make up the system with current and emergent changes in O-I environment.
The I-O perspective is shaped by the synchronization or fragmentation of Marketing, Sales, Operations, IT, Finance, Regulatory Affairs, HR, Legal, etc. as a system in relation to the O-I.
All of these internal stakeholder perspectives relate to each other. Measuring the quality of the interdependence between these internal agents is crucial. It is MISSION CRITICAL.
WHY IS RA O-I and RA I-O MISSION CRITICAL?
An agility deficiency with the external environment (O-I) results in DOING THE WRONG THINGS. Producing the wrong products and services, or delivering value in inappropriate ways - results in VALUE DESTRUCTION.
In the short term such value destruction is may not be visible in the P&L, Free Cash-Flow or Balance Sheet. It arises out of attachment to what has worked in the past. In the long term, it results in (seemingly) sudden collapses, but in
Synronisation O-I occurs through the lens of current and emergent changes in the external environment.
An agility deficiency with the internal environment (I-O) results in DOING THINGS IN THE WRONG WAY.
It results in falling behind, producing the products and services, or delivering value in inappropriate ways - results in VALUE DESTRUCTION.
In the short term it may not be visible in performance management systems that optimise the parts (functions and levels) investing in and rewarding short term "wins" that are an illusion as lack of synchronisation between groups and leaders - results in VALUE DESTRUCTION.
RA enables leaders at all levels to visualise and lead the the synronisation of the I-O and O-I VALUE CREATION.